Jambonz Grille and Pub
Cajun specialties. Breakfast all day. Delicious burgers. Crisp salads.
Creative ~ Unique ~ Magical
Sturgis plans some 'family-friendly' events at 75th rally
Town noted for a raucous week-long biker party wants younger people, families
March 13 ~ KOTA 

STURGIS, S.D. - The City of Sturgis announces a partnership which will bring what the city calls a "family-friendly" entertainment venue to Sturgis during the 75th annual motorcycle rally. This venue will host AMA Supermoto racing, freestyle motocross, motorcycle stunt shows, motorcycle shows and family-friendly concerts.

The Sturgis City Council voted to enter into a lease agreement with a promoter to create and manage a venue located at the Sturgis City Park. According to a Sturgis Rally Department release, this venue is designed to enhance the experience of everyone visiting Sturgis during the rally, Aug. 1-8. The Sturgis City Park will host a variety of wholesome entertainment and daily family-friendly activities with the goal of attracting a younger demographic.

In addition to entertainment, new industry related companies will showcase their latest products, which will also be of interest to veteran rally attendees. These exhibitors and sponsors will range from Fortune 500 companies and larger consumer product brands to smaller motorcycle parts, accessory and apparel brands that have never before attended the rally.

Limited camping will be provided for support staff, racers and entertainers. In the coming weeks, more information on exhibiting and sponsorship opportunities will be released as well as dates and times for the racing and entertainment at the Sturgis City Park venue.

The Arrow and the Song 
By Henry Wadsworth Longfellow

I shot an arrow into the air,
It fell to earth, I knew not where;
For, so swiftly it flew, the sight
Could not follow it in its flight.

I breathed a song into the air,
It fell to earth, I knew not where;
For who has sight so keen and strong,
That it can follow the flight of song?

Long, long afterward, in an oak
I found the arrow, still unbroke;
And the song, from beginning to end,
I found again in the heart of a friend.

That's all the motorcycle is, a system of concepts worked out in steel. 
Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance
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J&P Cycles Opening Sturgis Retail Center
March 14 ~ Motorcycle-USA

After years of J&P Cycles holding down fort in Sturgis, South Dakota in the weeks before, during and after the yearly Sturgis Rally, a permanent, year-round retail center will open its doors in June. 

The facility, located at 1650 Lazelle Street, will be undergoing a facelift prior to its opening and while the square footage will not increase, the building will have a fresh look on the outside as well as inside. The motorcycle aftermarket retail giant’s new Sturgis retail center will house a wide assortment of motorcycle parts and accessories, including exhausts, seats, windshields, saddlebags as well as leathers and other apparel items, to name a few. 

“J&P Cycles has been part of the Sturgis Rally for over 30 years. With the tourist attractions, traffic and economic development taking place within Sturgis, opening this location year-around is a win-win not only for J&P Cycles, but the City of Sturgis as well,” said J&P Cycles Vice President/General Manager Zach Parham. 

Sturgis City Manager Daniel Ainslie comments, “The City of Riders is pleased to welcome J&P Cycles into our community year-round. As the world leader of motorcycle aftermarket parts and accessories, they will provide an exciting and valued service to local and traveling riders, alike. J&P and Sturgis look forward to welcoming millions of riders to the beautiful Black Hills throughout this summer and beyond as we prepare to celebrate the 75th Sturgis® Motorcycle Rally™.” 

Photo by Catherine Mary Held
Bear Butte is located near Sturgis, at the foot of the Black Hills or Paha Sapa. In the early days the vicinity of Bear Butte was a favorite camping ground of the Northern Cheyenne and the Teton Sioux.

While two small groups were camped near the Butte, a Cheyenne medicine man went to the top to do the hum-ble-cia (vision quest.) The medicine man stayed there for three days and three nights without food or water. On the fourth day a big storm came up. The lightning was terrific during the thunder storm, and after it was over, a party of Cheyenne and Sioux warriors climbed the butte. They found the body of the medicine man. He had been struck by lightning and his body was burned black. The thunder horse had taken its toll and Bear Butte thereafter became a sacred spot to the Cheyenne.

Dewey Beard continued his story by saying, "These are legends of Bear Butte as told to me by my forefathers. The butte was given the name, 'Sacred Butte' by the Cheyenne because their medicine man was struck by lightning there. 
City of Sturgis Announces Official Campground of the 75th Sturgis Motorcycle Rally
March 15 ~ New Center 1

Hold on to your handle bars - the 75th Sturgis Motorcycle Rally is anticipated to be one of the largest yet – and the city of Sturgis announced an exciting partnership Friday.

Whitewood campground and event center has teamed up with the city of Sturgis and is ready to help host rally goers this year. Beginning July 25th the campground will be open for business as the official premier campground facility for this year’s Sturgis Motorcycle Rally. Motorcyclists can stay at the 30 scenic acres of land in the mountains in Whitewood before, during, and after the special event.

The campground is just minutes west from the excitement of the rally – and Whitewood Campground couldn't be more thrilled to be the official campground. 

Website Designed and Hosted by Joan Pillen © 2015
Have you checked this out?!? 
To honor the 75th, Indian Motorcycles is giving away a custom Indian motorcycle, 2015 F-150 AND a trailer! Wow!  Enter here:

Artist and Designer Steve Soffa Creates Licensed Commemorative Sturgis 75th Anniversary Timepieces and Jewelry Collection
March 18 ~ PR Newswire

LAS VEGAS, March 18, 2015 /PRNewswire/ -- Award-winning artist and jewelry designer, Steve Soffa debuts a new licensed line of Sturgis 75th Anniversary Commemorative timepieces and jewelry to celebrate the renowned motorcycle rally. The new collectable line boasts creative interpretations of Sturgis' 75th logo, bearing holographic authentication of officially licensed Sturgis product. While Soffa's timepieces and custom designs earn a high-end price point, The Sturgis Collection will be affordable, ranging from $79 for a creatively logoed dog tag to $899 for a more embellished, customized timepiece. Other one-of-a-kind collector items will be created. 

Soffa will donate a portion of sales to selected Veterans' organization to recognize service in the US Military, continuing his philanthropic philosophy. Soffa's talent for wearable artistry is rooted in his passion for motorcycling where he is known for high-end "biker" jewelry. Soffa is also recognized for designing the championship bracelets for the World Series of Poker and has won numerous awards for jewelry and watch creations.

"I wanted to create something special for everyone who loves Sturgis and the bike industry as much as I do, so they can own a piece of this legendary rally," says Soffa, "My Sturgis 75th Anniversary Commemorative line conveys my personal expression through individualized design, materials and symbolism and makes the perfect Sturgis souvenir, collectable or gift for fans, riders and anyone who wants a piece of statement jewelry."

The Soffa Sturgis 75th Anniversary Collection is available at www.Sturgis75thJewelry.com. Inquiries should be emailed to: Sturgis75th@stevesoffa.com. Many lines of Soffa's design collection will be at his Sturgis Rally locations at Easyriders Saloon on Junction Avenue and One-Eyed Jacks Saloon on Main Street during the Bike Rally.  

Soffa invites jewelry, apparel, online merchants, and motorcycle-related retailers to participate in selling the timepiece and jewelry collection as "affiliates." The affiliate program extends the visibility and availability of the line and rewards seller-affiliates with a percentage of sales. Businesses interested in becoming Affiliate Partners or groups or clubs looking for unique fundraising opportunities, can become affiliates and sell the Soffa Sturgis 75th Anniversary Collection via brick and mortar locations or online. Please visit this link, email md@stevesoffa.com or call 954 564 7234. High-resolution photography available upon request.

For information on the Sturgis Collection or Soffa's designer jewelry visit www.stevesoffa.com, email info@stevesoffa.com or call 702 248 1922.  

About Steve Soffa: Since 1993, Steve Soffa has been creating handcrafted art, jewelry and timepieces; his designs have been used to brand companies like Sony, Apple, Universal and Oracle. His focus shifted to customized works of art, embraced by the motorcycle, luxury automobile, poker, tattoo and body art communities. His World Series of Poker championship bracelets brought his work media acclaim, but his sizable group of collectors and fans now includes all walks of life and business.  

Celebrate Your Relationship in Sturgis
during the 75th or anytime of the year
Get hitched - renew your vows - celebrate your anniversary - formally commit 
in a GOREGOUS ceremony for just $100

It is very simple to be married in SD. 
All you need is your DLs (or passport) and $40. That's it. 
Bring your loved one and license.
We'll take care of the rest.

Call Joan at (605) 561-2020
Visit our website www.HitchedInSturgis.com
see pics of hundreds of other happy biker couples!
Riders can take virtual trip to Sturgis on a Victory
March 18 ~ Powersport News

Powersports enthusiasts who attended recent International Motorcycle Shows were the first to try a virtual ride to Sturgis, S.D. courtesy of Victory Motorcycles. The Minnesota-based brand wanted to promote itself in a new and exciting way, partnering with Oculus Rift and produced by digital agency space150, according to a story on Mashable.com.

“When you’re establishing yourself as an innovative brand that looks forward, it reinforces that point when you use an innovative technology like Oculus Rift,” said Reid Wilson, Victory’s marketing manager. “And people will always remember the first time they tried it. We wanted that association.”

The simulated ride traveled through the Badlands with an immersive 360-degree experience. In combination with sound effects, throttle control and recreated vibrations, the ride feels like the real deal.

Spring Trust --by Gary Zukav 
March 20 ~ A CIrcle of Friends

In the northern hemisphere, where I live, it is spring. Blossoms are blooming on the fruit trees and leaves are budding. Everyone is relieved that the winter is over at last. Why speak of trust when everything is becoming fresh anew, vibrant, and wondrous?

It is not only things going wrong that frighten us. It is also our lives going profoundly right. It is clarity piercing the armor of encrusted prejudices about others and ourselves. It is new vitality sweeping away the stagnation of lethargy. It is deep roots, long buried beneath the surface, sending up sprouts to at last burst uncontrolled into sunlight.

 That sunlight is your consciousness. The birth of new life is as challenging as it is exhilarating, as frightening as it is liberating. Are you prepared to leave old fears, angers, and judgments behind? Are you willing to see yourself as endlessly creative, and responsible for what you create?

 Spiritual growth is not an easy escape from the painful circumstances of your life. It begins with an eyes-open exploration of them and their cause. You are the cause. Every insight that brings you to this realization is a springtime, a new beginning. Every impulse to follow your heart is a springtime, too. As you move away from the familiar orientation of being a victim of circumstance to the new, accurate understanding of yourself as a powerful creator, you leave behind the familiar props upon which you once depended. These are your righteous judgments, unchallenged beliefs, and feelings of superiority or inferiority. You are in new territory. The old is gone and everything that is emerging is new.

 That is what is happening now, in the spring. No one doubts that new grass growing in the spring is a miracle. Everyone can see that flowers blooming in the spring are miracles. Can you see yourself that way when new insights cause you to question old values? Can you see yourself as blooming when old goals fall away and new, surprising aspirations require you to change your life? 

 You cannot grow spiritually and remain the same. Understanding that is knowledge. Seeing it is wisdom. Knowing it is trust.

75th Anniversary Sturgis Rally to Feature Musical Legends 
– Your First Look at the Lineup
March 20 ~ KSOO

Amid the leather and chrome of the annual motorcycle rally in Sturgis, SD lies the famed Buffalo Chip Campground. It has been a long-standing tradition to gather for great music during the loudest week of summer – and this year, for the 75th anniversary, the first four concerts have been announced.

Brantley Gilbert will perform on Sunday, August 2, 2105. Gilbert topped Country radio last year with his Platinum-certified single “Bottoms Up” and hit the Top 10 with “Small Town Throwdown.” Five of Gilbert’s singles have achieved no. 1 status, and he has garnered impressive album sales and amassed multiple music industry awards including the 2014 American Music Award for Favorite Country Album for his most recent project, Just As I Am.

American hard rock band Five Finger Death Punch leads the list of megastars signed to appear at the Buffalo Chip this year. Both volumes of the band’s 2013 release, The Wrong Side of Heaven and the Righteous Side of Hell, hit no. 2 on the U.S. Billboard 200, and the albums collectively garnered four no. 1 hit singles. The multi-million-selling rock titans will take the Buffalo Chip Wolfman Jack Stage on Saturday, August 1, 2105.
One of Evel Knievel’s Self-Described Greatest Failures Will Be Tried Again in Sturgis During Motorcycle Rally’s 75th Edition

Rock legends Def Leppard are the third in the list of musical heavy-hitters to be announced for 2015. The band will take the main stage on Friday, August 7, 2015 equipped with its arsenal of party anthems including “Pour Some Sugar on Me,” “Animal,” and “Rock of Ages.” Def Leppard has sold more than 65 million albums worldwide over nearly five decades, which should leave no doubt for fans that the band is one of the most important forces in classic rock music.

Lynyrd Skynyrd will perform on Tuesday, August 4, 2105. Skynyrd boasts a collection of over 60 albums and sales topping 30 million worldwide. The band comes to the Buffalo Chip toting a deep catalog of universally known hit songs including “Sweet Home Alabama,” “Gimme Three Steps” and “Freebird.”

In addition to these great concerts, daredevil Doug Danger will attempt a 22-car jump on Evel Knievel’s vintage 1972 Harley-Davidson XR-750 in the middle of the Sturgis Buffalo Chip amphitheater on August 6, 2015.

The 75th Sturgis Rally promises to be huge with more acts and performances announced soon. Until then, we’re polishing the chrome and getting ready for a great summer!

Crazy Contests at the Buffalo Chip

Home-made Bikini Contest: How do you feel about duct tape, bandanas, bubble wrap, and party beads on babes? Would you like to put your creativity to the test and strut all over the stage like some alpha chick? Well, here’s a daily contest at Bikini Beach that forces you to pull something mysterious out of a box and make something deeeeelightful to wear.

Ultimate Rope Swing Contest - Belly flop, face plant, back flip, cannonball, you name it—this is the event where anything goes. Whether you’ve got real skill or just want to act like an idiot, this Sturgis contest will help you cool off during the hot days at the Bikini Beach swimming hole!

Beer Belly Contest – It takes years of dedication to shape the perfect beer belly, but it only takes a few moments to win the Chip’s Beer Belly contest. Show the judges you’re the biggest beer buff alive and have the belly to prove it! 

Beers & Burps Contest – To hell with minding your manners! The Chip wants your longest, loudest juiciest burp, and we’ll give you the liquid ammunition you need to get ‘er done! Head on over to Bikini Beach for this daily Sturgis contest. 

Air Guitar Contest - Could you pull off a legendary rock performance in front of crowds of Chip fans…all without a guitar? Let the judges decide at this daily Sturgis contest held at Bikini Beach. Choose your song, put on your game face and give it your all. 

Frozen T-Shirt Contest – Everyone knows wet t-shirt contests are hot, but since the daily party at Bikini Beach is already so smokin’, this contest’s contestants have to use frozen t-shirts to cool things down! Pull it, tear it, sit on it, or soak it with your beer; we don’t care how you get it on, just do it before the other contestants.

World Federation Pickle Lickin’ Championship – If you perk up at the thought of a plump pickle, then step up on stage to show off your skills in this daily contest at the Kinison Stage. If you’ve got the best technique, you’ll join the prestigious Pickle Lickin’ Hall of Fame, earn a fat stack of cash and bring home a souvenir jar of juicy Woody Gerkins.

Cherry Pie Eating Contest – No one can deny that it’s fun to get pie-eyed at the Best Party Anywhere™, but it’s even more fun when you’re doing it for your chance to win free Rally Passes! Check out this and all the other crazy contests during the Buffalo Chip’s Fan Fest Celebration at the CrossRoads!

Fake Orgasm Contest – Are you a screamer? Do you moan and groan? Maybe you bite! Whatever your style, the Chip wants you to get on the stage to show us how you get off during the annual Fan Fest Celebration. We don’t care if you come alone or come with a friend. Just come!

Sassy & Classy Over 35 Model Search - You don’t have to be in your 20s to strut your stuff at the Buffalo Chip. Like a fine whiskey or your favorite pair of leather boots, the women of the Buffalo Chip’s Sassy & Classy Model Contest are proof that certain things just keep getting better with age! 

No visit to Sturgis is complete without a great meal at
 Jambonz Bar and Pub 
2214 Junction Avenue ~ 605-561-1100

The food and ambiance is OUTSTANDING with soulful southern cooking! Tasty dishes like Creole Gumbo and Cajun Red Beans & Rice are served daily. Other delights include Fresh Salads, Steaks, Pasta, Po-Boy Sandwiches, Burgers, Raw or Fried Oysters and Wine & Beer. To top it off, you can enjoy an Espresso Drink and have your pick of 16 flavors of Ice Cream. You can even enjoy your meal on their beautiful outdoor patio. 

Best yet - they serve breakfast all day long!
Sturgis residents wary of using city park for rally events
March 25 ~ The Rapid City Journal

STURGIS | Some residents say the city council is sending the wrong message by allowing vendors and racing in the city's park during this year’s Sturgis motorcycle rally. City council members addressed a standing-room-only crowd at a special meeting Monday called to discuss the city’s sponsorship agreements, specifically the promoter of events planned in the Sturgis City Park.

The hot-button issue was that, as proposed, vendors will be located on the Sturgis soccer fields which abut Lazelle Street heading east out of Sturgis.

“What we are telling these kids is that when it comes to the rally, you don’t matter,” said Linda Daknis, a soccer supporter and Sturgis resident. “When is the net return more important than the kids?”

Rod Bradley, a Sturgis businessman and candidate for Sturgis City Council, said, he also wondered when the city would be satisfied with their return on the rally. “At what point is enough, enough?” he asked. “At what point is the council continuing to push those numbers? I’m sure the Cowboys and the Yankees are telling you the sky’s the limit. At what point are you cutting deeper than it’s worth?” Bradley’s reference to Cowboys and the Yankees was in relation to Legends, the official sponsor agent for the Sturgis motorcycle rally.

Sturgis City Manager Daniel Ainslie explained that vendors would be set up on the soccer fields, the pavement area in front of Woodle Field, the football field where the Sturgis Scoopers play their football games, would be used for a Supermoto race. And any camping would take place in the park area west of where the majority of playground equipment is.

Daknis said that traditionally during rally week there are thunderstorms that can bring heavy rains. She wondered if the city had a plan for damage to the soccer fields. "If we get humidity or moisture you will get ruts,” she said. “Our girls start the seasons the week after the rally.” Ainslie assured her that if there were any damage the city would make sure it was fixed immediately.

Soccer supporters also questioned where the team would practice during rally week. Both Ainslie and Sturgis Rally Director Brenda Vasknetz said they had been in contact with the Soccer Association officials and officials at Sturgis Brown High School who said there would be an area for them to practice near the high school that week.

One woman asked how much money the city expected to get from renting out the park during the rally. Ainslie said the city deal with the promoter gives the city a percentage on the take. “If we give up the park for two weeks would we have $1 million?” the woman asked.

“I think we will have a lot clearer picture when the promoter gets here,” Ainslie said. “It could be tens of thousands, maybe a hundred thousand, but not a million.” Ainslie and mayor Mark Carstensen both said later that renting out the park this year might be “revenue neutral” meaning the city would make no money on the venture this year. Council member Marcia Johnston said she voted for having events in the park because she believed in the promoter.

“This promoter has several venues of his own. He knows what he is talking about. Staff have gone to these events and saw how he does business,” she said. But, the sticking point for many in attendance was that the city only asked for public comment after it realized people were upset with the idea of vendors and events in the city park.

City officials announced earlier this month that they would host various events in the park, including AMA Supermoto racing, freestyle motocross, motorcycle stunt shows, motorcycle shows, family-friendly concerts and more. Angry residents circulated a petition to end the rally following the 1982 event because of unruly campers, nudity and more. That November, by a vote of 846-758, voters elected to keep the rally, but in a much different form.

A meeting has been set for Saturday at which the promoter will answer questions of residents. The city will also reveal details of where events will take place in the park during the rally.  “We truly are thinking about what is best for the city of Sturgis,” Johnston said.

We get to choose - the powerless victim or empowered freedom. 
And the 'make it or break it' break point? Whether we view our situation in boredom or contentment
H-D Sturgis Rally Point Breaks Ground
March 26 ~ Motorcycle USA

Harley-Davidson and the city of Sturgis traded-in gilded shovels and ceremonial hard hats for revving motorcycles and open-face helmets to break ground, or more accurately, tear it up to start construction of The Harley-Davidson Rally Point, the city’s new permanent year-round space for riders. 

“Sturgis is a mecca for riders around the world. The Harley-Davidson Rally Point establishes a new site in downtown Sturgis for people to gather year round,” said Bill Davidson, great-grandson of Harley-Davidson founder William A. Davidson and vice president of the Harley-Davidson Museum. “The renaming of 2nd Street to Harley-Davidson Way honors the legacy of our company’s founders along with all the extraordinary men and women who ride our motorcycles.” 

Building on the 75-year agreement that makes Harley-Davidson the rally’s official motorcycle, The Rally Point – at the corner of Main Street and Harley-Davidson Way – will include a stage for events, concerts and weddings. An elevated area for riders to take pictures on their motorcycles with the iconic STURGIS sign as the backdrop is also part of the plan.

 Harley-Davidson fans across the country suggested dozens of names for the new Main Street presence. The Rally Point – an enduring term for a ride-starting meeting place – rose to the top. Riders on three Harley-Davidson® motorcycles: a 1978 Super Glide with a Shovelhead engine, a 2015 Street™ 750, and a Project LiveWire motorcycle broke ground today on the new space, which will be open in time for the 75th Sturgis® Motorcycle Rally™. 

 Officials from Sturgis and employees from Harley-Davidson worked with FourFront Design, Inc. in Rapid City to develop the final design and renderings. Eirik Heikes with FourFront Design, Inc. is the principle landscape architect and Jessica Hawn lead planner. 

“Breaking ground on The Rally Point solidifies Harley-Davidson’s presence in Sturgis,” said Sturgis Mayor Mark Carstensen. “The Rally Point will be a hub for riders during the Sturgis Motorcycle Rally and it will serve as a gathering point for the citizens of Sturgis throughout the year.” 

A Special Delivery from Milwaukee 
 To ensure the new multi-purpose space builds on the legacy of the brand and is pure Harley-Davidson, 74 bricks from the company’s Milwaukee headquarters, a building that once housed the company’s factory dating back more than 100 years, and one brick from the Harley-Davidson Museum will be integrated into The Rally Point’s final construction. 

 As part of the ceremonial groundbreaking, the bricks traveled 900 miles from Milwaukee on Harley-Davidson motorcycles and were delivered to Mayor Carstensen by members of the Harley Owners Group. Carey Hart, motocross star and 2015 Grand Marshall of the Sturgis City of Riders Mayor’s Ride, received the bricks with Mayor Carstensen. 

 As riders swap out their cold weather riding gear for lightweight jackets and vests, now is the time to visit a Harley-Davidson dealership and start preparing your bike for the summer riding season and the 75th Sturgis Motorcycle Rally. The party starts Aug. 1, 2015. For inspiration and pictures from the 2014 Sturgis Rally and to see the design images of The Rally Point, visit www.h-d.com/sturgis. 

 To view the Rally Point from an aerial perspective, visit: https://www.youtube.com/watch?v=Rb4MtRa-0UE

Generations of Harley-Davidsons tear up the ground for Rally Point groundbreaking in Sturgis
March 27 ~ Biz Newz

Three motorcycles showing generations of Harley-Davidson Inc. evolution tore up the ground in Sturgis, S.D., to open construction of The Rally Point, a permanent plaza and venue that will be home for Hog enthusiasts for 75 years. In January, the Milwaukee-based company signed a 75-year agreement with the city that makes Harley-Davidson the official bike of the Sturgis Motorcycle Rally. The agreement coincides with the rally’s 75th anniversary, opening Aug. 1.

“Sturgis is a mecca for riders around the world,” said Bill Davidson, vice president of the Harley-Davidson Museum and great-grandson of the company’s founder. “The Harley-Davidson Rally Point establishes a new site in downtown Sturgis for people to gather year-round.”

Newly released plans for The Rally Point show a raised plaza at the corner of Main Street and Harley-Davidson Way, surrounded by the Sturgis foothills. Planters and tables fill the open space, anchored by a music and show stage and a raised photo platform, with the Sturgis city sign in the background.

The groundbreaking earlier this week included delivery of 74 bricks from the company’s headquarters in Milwaukee, and one from the Harley-Davidson Museum. They will be installed into The Rally Point’s construction and create a permanent tie between the cities, separated by 900 miles.

“Breaking ground on The Rally Point solidifies Harley-Davidson’s presence in Sturgis,” said Mayor Mark Carstensen. “The Rally Point will be a hub for riders during the Sturgis Motorcycle Rally and it will serve as a gathering point for the citizens of Sturgis throughout the year.”

The motorcycles that revved the official groundbreaking included a 1978 Super Glide with a Shovelhead engine, a 2015 Street 750, and a Project LiveWire electric bike that Harley has in the testing stages. The bikes represent the past, the present and the future for the century-old company.

Big D Oil to open gas station, store in Sturgis by rally 
Development around Interstate 90's exit 32 continues to take shape
March 28 ~ KOTA

The latest announcement is a Big D convenience store and gas station at 2800 Junction Avenue, exit 32. The 5,300-square-foot building on two acres will feature an Arby’s restaurant and drive thru. Big D Oil president Don Policky and Arby’s franchise owner Rick Bentley expect to have the businesses open by the rally.

Sturgis City Manager Daniel Ainslie states, “The long term efforts for economic development along the Junction Avenue and Vanocker Canyon corridor is becoming a reality.” “We cannot say enough good things about how well the City of Sturgis has embraced our expansion to its community,” Policky said.

This will be its 31st Big D store. It currently operates in 30 locations in Wyoming and western South Dakota. The Sturgis store will offer the Mobil product line and carry a full range of convenience items with hot and cold food prepared on-site.

​20983 Pleasant Valley Dr. 
Sturgis, SD 57785

605 347-2677

Come as strangers,
Leave as friends.
2214 Junction Avenue - Sturgis  605 561-1100
Buffalo Chip giving away customized bike and guitar during Sturgis Rally
March 30 ~ Powersports Business

The Sturgis Buffalo Chip has unveiled what it is referring to as The Ride of Your Life — a motorcycle and guitar prize package to be given away on stage during one of the largest music events in the history of motorcycling in its annual Sturgis Rider Sweepstakes. One lucky winner will ride home on the black and gold 75th-rally anniversary-themed Victory Gunner customized by renowned builder Cory Ness with its own matching Epiphone Sheraton II guitar after this year’s historic celebration. The matched set was recently revealed to the public at Daytona Bike Week and exhibited in the Victory Motorcycle factory display at the Daytona International Speedway. The highly anticipated annual sweepstakes offers anyone over 18 a chance to ride away on one of the most sought-after motorcycles of the year. Entering the sweepstakes is easy and can be completed by filling out the form online at BuffaloChip.com.

“The Buffalo Chip Sweepstakes bike and guitar is the definitive prize package every year,” said Rod Woodruff, President of the Sturgis Buffalo Chip. “This year we chose a Victory Gunner because of its flawless design and nothing rides like a Victory. The matching Epiphone guitar speaks to our rock n’ roll roots and the pair represents what the Buffalo Chip is all about. Someone is going to go home on the ride of their life with an amazing story to tell.”

Cory Ness of Arlen Ness Enterprises designed and created this year’s sweepstakes bike utilizing a 2014 Victory Gunner. The one-of-a-kind low-profile, hot rod features a solid pro-stock rear section, a stout front end, loads of rock ‘n’ roll gold accents and is chock-full of distinctive custom Ness parts.
“I really wanted to give the sweepstakes bike a distinctive look,” says Cory Ness. “Since this is such a special year; the bike had to be awesome.”

“The fans of the Sturgis Buffalo Chip embody our love for music and motorcycles,” said Reid Wilson, Victory Motorcycles Marketing Director. “We want to give them a ride and guitar that embodies engineered perfection and elegant styling and speaks the language of Rock n’ Roll. It’s an honor to award one fan with this ultimate Buffalo Chip keepsake.”
The matching top-of-the-line Epiphone Sheraton II guitar combines perfect semi-hollow body tone with impeccable classic Epiphone styling. Blues legend John Lee Hooker once described the stock model Sheraton II as “an out-did 335,” which makes the beautiful binding, gold hardware, and mother of pearl and abalone inlay on this mahogany and rosewood custom guitar all the more impressive.

Those interested in winning this special prize package can register both at BuffaloChip.com and at participating Rider Friendly™ Businesses. The Sturgis Buffalo Chip will randomly select eight finalists to appear on its main stage during Victory Motorcycles Night on Wednesday, Aug. 5 where one will be awarded the coveted bike and guitar in front of the thousands of Sturgis Buffalo Chip concert-goers.

Partners who made the 2015 Sturgis Rider Sweepstakes possible include Victory Motorcycles, Arlen Ness Enterprises, Epiphone Guitars and AMSOIL.

DOT Engineer Talks About Preparation Work Leading to 75th Sturgis Rally
April 6 ~ DRG News

PIERRE, S.D. – (DRG News) With projections that this year’s 75th Sturgis Motorcycle Rally will draw a larger than normal crowd, efforts are underway to prepare for the influx of visitors. Several state and local agencies have been looking at what can be done to make sure those traveling through the state to and from Sturgis get to their destination safely. South Dakota’s Department of Transportation is no exception. Pierre Area Engineer Dean VanDeWiele says staff members have been planning ahead to get ready for higher traffic volumes.

VanDeWiele says most travelers check the website www.safetravelusa.com for road information and construction locations. As usual, he says efforts will also be made this summer to ensure that construction zones are safe for travelers-and especially for those on motorcycles.

American Iron Magazine’s Indian Rides, Bike Show For 75th Sturgis Rally?
April 7 ~ American Iron Magazine

The crew at American Iron Magazine is looking into the possibility of organizing a number of Indian-focused rides from around the country to Sturgis, SD to commemorate the 75th Sturgis Rally & Races. The event started in 1938 when local Indian Motocycle dealer Clarence “Pappy” Hoel invited his friends and customers to tour the Black Hills and race their motorcycles.

“What a great way to show respect to the founder of the Sturgis Rally,” American Iron Magazine publisher Buzz Kanter stated. “I’d love to ride an old Indian to Sturgis this year and invite others on old and new Indians to join us. Perhaps we can also have a classic motorcycle rally and bike show too.”

We are asking for your feedback on this.
1.Would you ride an Indian (old or new) to Sturgis?
2.Any reason we should not allow other American brands on these rides?
3.Where do you suggest we start the rides? We would consider LA, Minneapolis (Indian HQ), Anamosa (National Motorcycle Museum) and/or other locations.
4.Where in Sturgis would you suggest for an Indian & Classic Bike show and rally?
5.Other suggestions or concerns?

It would be pretty cool to see dozens or hundreds of classic Indian motorcycles gather in Sturgis as they did in the 1930s and ’40s.

Bryan Carroll/James Walker Talk 'I Am Sturgis'
April 8 ~ Motorcycle USA

Our resident road warrior has earned his stripes covering the rally circuit, from riding the Black Hills of Sturgis to cruising Main Street in Daytona Beach. Whether it’s chopped, bobbed, or bored, metric to ‘Merican, he rides ‘em all.

From Bear Butte to the Badlands, Sturgis is mystical. Its voice whispers in the winds whistling around Devils Tower. It burbles in the brooks of Spearfish Canyon. Close your eyes and you can feel the spirits of Pearl and Pappy Hoel, from Main Street to the campgrounds east of town. It sings in the Jackpine Gypsies short track races and for the past 74 years has become a summer pilgrimage for bikers from the four corners and beyond. 

The Black Hills Sturgis Rally celebrates its 75th anniversary this year and an estimated one million people are expected to roll into town. Could there be a better time to shoot a documentary on the world famous motorcycle rally? Producers Bryan H. Carroll and James Walker don’t think so. The team that brought us the award-winning film “Why We Ride” are tackling the rally head-first for their next documentary, “I Am Sturgis.” They’ve started a crowd-funding campaign to make it happen, choosing the approach for many different reasons, which they discuss in our interview. And while the 75th will serve as the background for the film, their goals are much deeper than that. Carroll and James talked about their objectives during our recent conversation. 

“What’s cool about this is taking it to the fans,” said Carroll. “Doing a Kickstarter campaign, it’s the way to do it because we’re seeing if they even want the movie made and the only way we really can get the movie made is to have everybody join in. We’ve had people involved right from the beginning. And like everything we do, it’s not just about the rally, it’s about so much more.” 

“Yeah, we’re also not just selling the rally, we’re filming people coming in from all over the world, the four corners of the country, and then we’re hoping to get people crating their bikes out of Sydney, South Africa, Ireland and elsewhere to show how Sturgis has become this mecca of a motorcycle pilgrimage for so many,” said Walker. “I think it’s really going to change perspective, not only for riders who’ve visited in past years but mainly the general public who just get their definition of Sturgis from reality TV and tabloids.” 

“It’s not only about Sturgis. Sturgis is a part of it of course. But when you say “I Am Sturgis” in effect it’s like “Why We Ride.” “Why We Ride” wasn’t about the motorcycles or the builders, it was about an internal thing inside of us, it’s why we ride, it’s why we love it, this passion. “I Am Sturgis” is very much the same thing. Yes, Sturgis is the destination, but again, we make movies about the riders rather than about the location. This is about that internal thing and what it means. What kind of person is that who will go and ride every year and put on those thousands of miles to go be around other like-minded people there,” added Carroll. 

We teamed up with Why We Ride producers Bryan Carroll and James Walker in addition to Ron Benfield from Acorn Woods Communications during our journey to the Quail. Our British Customs group of riders met up with 'Why We Ride' producers Bryan Carroll and James Walker in addition to Ron Benfield from Acorn Woods Communications during our journey to the Quail Motorcycle Gathering last year. 

“Bryan had the seed planted into him when we were in Sturgis filming in 2012. We had a talk in November and started kind of beating our heads together about the size, scope and plans for this project. In early February we were able to get some free time from the governor’s office (South Dakota Gov. Dennis Daugaard) and Department of Tourism of South Dakota, and the mayor’s office (Sturgis Mayor Mark Carstensen), Woody at The Chip, and the museum. So we took a flight out there in early February and met with the hometown crowd, the state and the cities, and said “Guys, if ever there was a time for an epic, cinematic documentary about Sturgis - now what do you guys think of this.” And they all just responded with a lot of support, a huge buy-in, and that’s where we decided to take it to the fans and do this crowd-funding strategy with this Kickstarter page. One, it’s the only physical way in time to raise the seed money we’d need, and second, it definitely involves our fans this time rather than make it under the radar like we did with “Why We Ride.” Let’s get them involved at the beginning, let’s let them have a piece of the picture and buy-in now and be a part of it and come along for the journey. It came together really, really quick over the last couple of months,” said Walker. 

“They’ve been very supportive. We wanted to make sure if we were going to do this because again, it’s about perspective. It’s about telling people what the real Sturgis is and what it is about the riders who ride to Sturgis. For us, it’s always about family and really it’s about the next generation. Even though we’re shooting this at the 75th it doesn’t necessarily mean this movie’s about the 75th. It’s about getting people to the 76th and the 77th and the 80th. It’s always about getting the next generation involved. Because it may not be there 20 years from now if we don’t. Even my generation, those guys in their 30s and 40s, we’ve got to get people to understand it’s not just what you see on reality TV. It’s about this amazing group of people who all come together, and friends who all look forward to this meet up. We wanted to make sure we had the state and the city and the rally itself onboard with what we’re doing. By going out there and having these conversations they understand our mission and their mission is the same. We met with the Chief of Police and met with all the people to make sure the story we wanted to tell is the story they wanted told,” continued Carroll. 

“Brian’s been big. He loved “Why We Ride,” he always helped us out and he’s working hard on all these interviews. He’s a big figure up there in South Dakota. So we kind of brought him on as well as others like Gloria Struck as a consulting producer, Don Emde’s been very helpful, Jay Allen. There’s a lot of people that we met from “Why We Ride” who want to see us succeed, so we brought them on this time again to be more of a part of it than just interviewing them, where they can actually consult and teach us and tell us stories about what they know about South Dakota and Sturgis and about riding and about their lives. Especially Gloria Struck, we’re so excited to have her on to kind of help us. She’s going to be 90 this year and she still rides to Sturgis,” said Carroll. Director Bryan Carroll proudly holds the trophy awarded to the British Customs Triumph Scrambler Dirt Bike after riding it all day during the 2014 Quail Ride.

Director Bryan Carroll proudly holds the trophy awarded to the British Customs Triumph Scrambler Dirt Bike after riding it all day during the 2014 Quail Ride. “So it’s important again for us why we went with the crowd funding campaign because we want everybody involved in the making of this one. From them helping us out to our fans coming in and pledge money so we can actually make the film. It’s really like all of us coming together to make this movie. “Why We Ride” was about a community, “I Am Sturgis” is going to be made by that community.” 

MotoUSA: With so many people in town, with almost a million people there, I’m sure logistics are going to be crazy. Is that going to be one of your biggest challenges? 

“I think it will make some great cinematography, to see that many people there. But downtown Sturgis and Sturgis is only a part of the story. Again, it’s about the riders and getting out in the Black Hills. A lot of it is about people going to Sturgis, what are they doing before they go there, what are they doing while traveling to Sturgis. So in a documentary, you just kind of have to be there and let it speak to you and the images will tell you what they mean in the end. It’ll be a challenge but I think anything great in life is going to have its challenges and I don’t know any better time to capture Sturgis than the 75th. So just the opportunity to be there to capture that it’s going to be well worth the challenge,” said Carroll. 

MotoUSA: You guys have set the bar high with your first attempt with “Why We Ride.” Do you feel any pressure to meet any certain expectations with the new project? 

“Of course, there’s always pressure from one project to the next. But “Why We Ride” was a movie about why we ride. We put everything we could into it, we left completely exhausted but we felt we left everything on the film. We did the best we could and our intention is to do that with everything in life. And our intentions with “I Am Sturgis” is to do the same. That’s all we want to do is give it everything we can and put it all in there and build the best story we can. I’ve been in this business for 28 years and I’ve done that for every movie and how that ends up will be the best that we can make it as a team here. Hopefully we succeed and capture what the essence is and what it is to be “I Am Sturgis,” added Carroll. 

“Sturgis is the one place we could not stop talking about. It always ended up in our conversations. It was one of the first places we filmed for “Why We Ride.” We knew we were going to get back there at some time to tell the internal story, what it is to be a rider making that journey. We knew it would happen at some point and now just seems like the right time so now we’re going to see if we can do it,” Carroll. 
Producers James Walker and Bryan Carroll
James Walker (L) and Bryan H. Carroll (R) were recognized by the AMA as 'Motorcyclists of the Year' in 2014 for their documentary "Why We Ride." Hopefully the duo will get a shot to capture the essence of the Sturgis Rally with their latest endeavor, "I Am Sturgis."

The saying goes “It takes a village.” This adage is most apropos when talking about Carroll and Walker’s latest movie adventure. It’s going to take a village of support to make “I Am Sturgis” happen. It’s also going to take a village’s worth of stories to accurately convey what Sturgis symbolizes beyond the images people see on reality TV. 

Donations to “I Am Sturgis” come along with different perks. At the $750 level, the contributor's name will appear in the end credits of the film. At the “Full Custom: $10,000” level, you get to join the filmmakers “for a day on the set during the filming at this year’s Sturgis Rally for real behind-the-scene experience.” Contributors at this level also get a private theatrical screening of the film in their hometown to share the experience with all their friends. 

It’s going to take a ton of monetary support to reach their goal of $350,000. Hopefully, en masse, we can make it happen. Anyone who’s seen “Why We Ride” knows the high levels of artistry the team captures with their cinematography and how the stories shared in their work adds to the depth of their documentaries, and if anyone can do justice to the rally, it’s Carroll and Walker. All they need is a chance.

Sturgis Rally Speed Zone On I-90 Could Be Expanded
April 9 ~ KELO 

RAPID CITY, SD - State Department of Transportation officials are busy preparing for traffic challenges likely to rumble in this August with the 75th Sturgis Motorcycle Rally.
First up is a proposal to get bikers and others coming in for the rally to let up on the gas on Interstate 90 a lot sooner than usual.

DOT wants to expand the 5-mile-long reduced-speed zone established from just east of Sturgis to just west of the northern Hills community during past rallies. In that zone, the limit on I-90 went from 75 mph to 65 mph. But the expansion proposal would extend that zone east more than 20 miles to Exit 55 in northwest Rapid City. That would connect with a 12-mile long, year-round 65-mph zone that goes from Exit 55 east to Exit 67 at Box Elder.

Officials say that would make the ride to Sturgis from the east by way of I-90 a slower, safer cruise beginning at Box Elder.
Monica Heller with the DOT regional office in Rapid City says it's all part of preparing for the big crowd expected during the 75th rally in August. "You'll have motorcycles, you'll have regular commuters, campers, RVs, regular trucks," she said. "So with the mix of traffic and the increase in traffic, it's a safety concern to keep it up at the 80."

Heller said the state Legislature's recent increase to 80 mph of the maximum speed limit on most interstate stretches in South Dakota didn't drive the proposal to expand the Sturgis rally speed zone. But she also noted that it didn't make sense in crowded highway conditions to have a lot of people driving either 75 or 80.

At Black Hills Harley-Davidson near the Interstate off Exit 55, President Al Rieman says he doubts the expanded zone would be a big deal to bikers, most of whom slow down in the hills anyway. "I don't see a big impact on the rally goer," Rieman says. "My experience as I travel around through the hills is that traffic is a little slower during the rally than it is during other times of the year. Because of the number of motorcycles, trailers and the volume of traffic, people are driving a little more slowly and a little more carefully at that time of year." Rieman says 80 is pretty fast on a motorcycle, especially if you're trying to relax and enjoy the ride. "When you're here on vacation and out to have fun, 65 is a nice, easy pace," he says.

Heller says the proposed extension of the reduced-speed zone is part of a larger traffic-management plan for what is expected to be the largest Sturgis rally in history. "We've been working on that since probably last August," Heller says.

More details on the plan will come out soon, she says. The speed-zone proposal still needs approval from the state Transportation Commission, which meets later this month.

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